BSNL SALES STRUCTURE AND CHANNELS
What was the initial sales structure of BSNL? Initially BSNL did not have a well-defined exclusive sales structure. The concept of commercial officer, CSCs and marketing agents was expanded with the launch of BSNL mobile services in October 2002. What steps were taken to strengthen sales channels in BSNL? In October 2009, as part of Project Shikhar, a new sales setup was designed. Consumer mobility and Consumer Fixed Access verticals have dedicated GM/DGM rank officers at Corporate as well as Circle level to plan, manage, and effect retail sales. What is the role of Franchisees in BSNL's sales structure? Franchisees play a very important role in serving customers across the country and improving BSNL visibility. Franchisees are appointed through the EOI route by respective SSAs and are required to have a well-defined geographical area, an exclusive franchisee showroom, and the appointment of Feet on Street (FoS). Who can become a Direct Selling Agent (DSA) in BSNL? Any 10th pass in...